Global ecommerce map
Start from your own country to understand global e-commerce.
First visit
You can read the course in one language and ask for explanations in another. We never guess your language from your name, religion, nationality or location.
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Teacher-confirmed student-origin countries. Cards keep the same visual weight and are not ranked by economic size.
Africa
Student origin
Nairobi · KES
Tea
Mobile money is widespread, so why does Kenyan e-commerce still rely on pickup stations?
Africa
Student origin
Abuja · NGN
Ankara textile
If your customer is outside Lagos, which blocks an order first: payment or delivery?
South Asia
Student origin
Dhaka · BDT
Jute
With so many mobile-financial accounts, why does Bangladeshi e-commerce still use cash on delivery so heavily?
Africa
Student origin
Catalogue record
Yaoundé · XAF
Cocoa
Learning question and full profile will be added after source verification.
South Asia
Student origin
Catalogue record
Kabul · AFN
Handwoven carpets
Learning question and full profile will be added after source verification.
Central Asia
Student origin
Catalogue record
Dushanbe · TJS
Cotton
Learning question and full profile will be added after source verification.
Africa
Student origin
Catalogue record
Yamoussoukro · XOF
Cocoa
Learning question and full profile will be added after source verification.
Africa
Student origin
Catalogue record
Dodoma · TZS
Coffee
Learning question and full profile will be added after source verification.
Africa
Student origin
Catalogue record
Rabat · MAD
Leather goods
Learning question and full profile will be added after source verification.
Africa
Student origin
Catalogue record
Addis Ababa · ETB
Coffee
Learning question and full profile will be added after source verification.
Africa
Student origin
Catalogue record
Khartoum · SDG
Cotton
Learning question and full profile will be added after source verification.
Kingdom Centre, Riyadh
Middle East
Student origin
Catalogue record
Riyadh · SAR
Dates
Learning question and full profile will be added after source verification.
Other markets in the course cases, used to compare channels, payments and consumer contexts.
Great Wall
East Asia
Host country
Catalogue record
Beijing · CNY
Home appliances
Learning question and full profile will be added after source verification.
Sultan Omar Ali Saifuddin Mosque
Southeast Asia
Course market
Catalogue record
Bandar Seri Begawan · BND
Handwoven cloth and silverware
Learning question and full profile will be added after source verification.
Southeast Asia
Course market
Catalogue record
Phnom Penh · KHR
Rice
Learning question and full profile will be added after source verification.
Southeast Asia
Course market
Catalogue record
Jakarta · IDR
Batik
Learning question and full profile will be added after source verification.
Southeast Asia
Course market
Catalogue record
Vientiane · LAK
Coffee
Learning question and full profile will be added after source verification.
Southeast Asia
Course market
Catalogue record
Kuala Lumpur · MYR
Electrical and electronics
Learning question and full profile will be added after source verification.
Southeast Asia
Course market
Catalogue record
Naypyidaw · MMK
Rice
Learning question and full profile will be added after source verification.
Southeast Asia
Course market
Catalogue record
Manila · PHP
Semiconductors and electronics
Learning question and full profile will be added after source verification.
Marina Bay Sands
Southeast Asia
Course market
Catalogue record
Singapore · SGD
Electronics and chemicals
Learning question and full profile will be added after source verification.
Southeast Asia
Course market
Catalogue record
Bangkok · THB
Rice
Learning question and full profile will be added after source verification.
Southeast Asia
Course market
Catalogue record
Hanoi · VND
Coffee
Learning question and full profile will be added after source verification.