First visit
Reading language
You can read the course in one language and ask for explanations in another. We never guess your language from your name, religion, nationality or location.
Lessons · 20
Lessons 45–50 min
Browse the three chaptersBrowse the three chapters
Sections · Course structure
Learn through 20 lessons
Lessons · 45–50 min
Ecommerce and cross-border ecommerce: starting from a shopping experience
50 min · L01 · Complete
Search, recommendation and social: how consumers discover products
50 min · L11 · Complete
Browse the three chapters
Sections · Course structure
Ecommerce and Cross-border Ecommerce 8
Business Models of Cross-border Ecommerce 8
Business to Consumer (B2C) Model
2.2.1 Definition · 2.2.2 Global Situation of B2C Ecommerce · 2.2.3 Global Marketers of B2C · 2.2.4 Forms of Operation in B2C · 2.2.5 B2C and Mobile Purchasing
Cross-border Ecommerce Marketing 6
Consumer Behaviour and Customer Retention
3.1.1 Consumer Behaviour · 3.1.2 Customer Retention Strategies
Main Channels of Marketing
3.3.1 Website Marketing · 3.3.2 Search Engine Marketing · 3.3.3 Display Ad Marketing · 3.3.4 Email Direct Marketing · 3.3.5 Affiliate Marketing · 3.3.6 Social Media Marketing · 3.3.7 Mobile Marketing
New Practice in Marketing
3.5.1 Private Traffic Marketing · 3.5.2 Product Crowdfunding and Presale · 3.5.3 Big Data Marketing · 3.5.4 Content Marketing
Pricing Strategies in Marketing
3.6.1 Freemium · 3.6.2 Versioning · 3.6.3 Bundling · 3.6.4 Dynamic Pricing