Where goods come from
Four case types: business-to-business supply, merchant-to-consumer sales, overseas brand building and platform-organised services, plus clearly labelled simulations.
First visit
You can read the course in one language and ask for explanations in another. We never guess your language from your name, religion, nationality or location.
A Chinese smart-hardware company selling through its own brand, third-party marketplaces, its own site and offline channels, illustrating one path to building an overseas brand.
The platform does not own most goods; it organises suppliers, overseas buyers, verification, marketing, logistics and finance into cross-border B2B infrastructure.
Case in preparation: requires verifiable purchase contracts, orders or public company disclosure; simulated data will not be presented as a real transaction.
Case in preparation: requires store data, sales figures or public disclosure as evidence; no invented orders or reviews.
A classroom decision exercise using fictional costs, exchange rates and order terms; it uses no real company names and is not a record of actual operations.