Global E-commerce Classroom

Where goods come from Specialised physical market

Dieshiqiao home textile market

Jiangsu · Nantong

Profile verified Updated 2026-10-20

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Dieshiqiao home textile market City view (not the market itself)

Liz Lawley, "Bed in Seattle hotel.jpg", CC BY-SA 2.0, via Wikimedia Commons

Overview

China's largest home-textile market cluster, with more than half of the domestic market share.

Type
Specialised physical market
Address
Sanxing Town, Haimen District, Nantong, Jiangsu (Dieshiqiao International Home Textile City)
Main categories
Home textile bedding, fabrics, curtains, towels, etc.
Scale
Over 1.5 million sq m, more than 15,000 shops and over RMB 150 billion in 2024 turnover (Nantong municipal government).
Schedule
Market opening hours are subject to the notices of each hall
Website
https://www.nantong.gov.cn
Updated
2026-10-20
Official website

Role in the supply chain

What this actor solves, rather than simply “selling goods”.

Actors and relationships

Typical buyers

Domestic home-textile distributors, e-commerce sellers, hotel and project buyers, export trading companies and overseas wholesalers.

Factories, traders and market organisers

Market shops may be factory-direct, traders or regional agents; fabric, dyeing, sewing and packing form a local chain, while a single order may be split among different parties.

MOQ, samples, customisation and lead time

These terms often matter more than unit price when testing or replenishing an order.

Bedding is often ordered by set or carton; fabric by metre or roll. Samples may be bought as a single set, while custom sizes, prints and packaging need separate MOQ and lead-time confirmation.

Advantages and limitations

Advantages

A complete home-textile chain, wide choice of styles and fabrics, and fast sampling; suited to set-based purchasing and seasonal stocking.

Limitations to understand

Home textiles are bulky and freight-heavy; quality tiers vary, so filling, weight, colour fastness and destination flammability rules must be confirmed; lead times extend in peak season.

Discussion questions

For classroom discussion; there is no single correct answer.

Q1

With freight a large share of home-textile cost, how would you trade off MOQ, packing volume and lead time?

Q2

A market shop may be a factory or a trader; how does that affect custom prints and quality responsibility?

Related courses and terms

Related courses

Go back to the course to find related chapters and lessons.

Sources and update time

Updated 2026-10-20

叠石桥家纺城再获殊荣 · Chinese original source

南通市人民政府 · 2025 · SRC-041