Domestic furniture dealers, real-estate and hotel project buyers, e-commerce sellers, overseas wholesalers and contractors.
First visit
Reading language
You can read the course in one language and ask for explanations in another. We never guess your language from your name, religion, nationality or location.
City view (not the market itself)
Onyebuchi Echezona, "A Wooden Furniture Chair.jpg", CC BY-SA 4.0, via Wikimedia Commons
Overview
A ten-kilometre furniture wholesale belt in Shunde, Foshan, serving domestic and overseas buyers.
- Type
- Specialised physical market
- Address
- Furniture Avenue, Lecong Town, Shunde District, Foshan, Guangdong
- Main categories
- Residential furniture, office furniture, hotel furniture, soft furnishings
- Scale
- Shunde government: over 3 million sq m and 3,400+ dealers; operator: over 4 million sq m and 10,000+ dealers. The figures conflict and are shown side by side.
- Schedule
- Each furniture mall has different hours, mostly 09:00–18:00
- Website
- https://www.furniture-lc.com
- Updated
- 2026-10-20
Role in the supply chain
What this actor solves, rather than simply “selling goods”.
A furniture showroom and wholesale belt: furniture malls and showrooms line the street, connecting local factories, dealers, project buyers and overseas buyers.
Actors and relationships
Showrooms may be factory-direct, regional dealers or traders; some offer OEM/ODM, customs and container-loading services, while production may be outsourced to nearby factories.
MOQ, samples, customisation and lead time
These terms often matter more than unit price when testing or replenishing an order.
Orders are often by container or mixed container; samples can be bought singly. Custom size, material, colour and hardware affect MOQ, sampling fees and lead time.
Advantages and limitations
Broad style and category coverage, multiple showrooms in one trip, and relatively mature project and export services.
Furniture is bulky with high freight and installation costs; showrooms and factories are not always the same entity. Market-size and dealer counts differ between government and operator sources and should be presented side by side.
Discussion questions
For classroom discussion; there is no single correct answer.
With three showrooms offering the same furniture, how would you tell which is a factory and which is a trader?
When furniture is ordered by container, which costs rise with packing volume and installation services?
Related courses and terms
Sources and update time
Updated 2026-10-20
乐从家具城（家具之都） · Chinese original source
佛山市顺德区人民政府 · SRC-042
乐从家具城：关于我们 · Chinese original source
乐从家具城官方网站（运营方） · SRC-043