Domestic retailers, e-commerce sellers, export trading companies and overseas buyers visiting China, as well as founders buying samples or small trial orders.
First visit
Reading language
You can read the course in one language and ask for explanations in another. We never guess your language from your name, religion, nationality or location.
Market photo
Cherubby, "Yiwu Market.jpg", CC BY-SA 3.0, via Wikimedia Commons
Overview
A professional wholesale market founded in 1982. Its trading volume has led China's professional markets for 35 consecutive years.
- Type
- Specialised physical market
- Address
- Chengzhou Road, Yiwu, Jinhua, Zhejiang (Yiwu International Trade City)
- Main categories
- 26 major categories and 2.1 million SKUs: accessories, toys, household goods, hardware, bags and cases, etc.
- Scale
- About 8 million sq m and over 80,000 booths under the 2025 Yiwu government figure; an older figure of over 5.5 million sq m and 75,000 booths conflicts with it.
- Schedule
- Market hours approx. 08:30–17:30 (varies by district)
- Website
- https://www.chinagoods.com
- Updated
- 2026-10-20
Role in the supply chain
What this actor solves, rather than simply “selling goods”.
A wholesale market organizer that concentrates many small factories, traders and booths in one space, letting buyers compare categories, prices and MOQs in a single trip.
Actors and relationships
The market operator provides venues, booths, logistics and trade-fair services; a booth may be a factory, a trader or a brand agent. Verify whether a booth is a factory instead of assuming it.
MOQ, samples, customisation and lead time
These terms often matter more than unit price when testing or replenishing an order.
Small commodities are often ordered by piece, dozen or carton; samples may be bought singly, but sample fees, freight and refundability must be confirmed booth by booth. Mixed batches and custom packaging have separate MOQs; lead time varies by category, stock and customisation and must be confirmed per order.
Advantages and limitations
High category density, efficient sampling in one trip, and mature logistics and agent services; suited to small trial orders and multi-category sourcing.
Quality and quotes vary widely between booths; some traders focus on domestic wholesale and have limited export documentation, certification or foreign-language support. Market-size figures differ by source and must be cited with the definition.
Discussion questions
For classroom discussion; there is no single correct answer.
If three booths quote different prices for the same item, what do you compare first: unit price, MOQ, sample fee or lead time?
If the booth is a trader rather than a factory, how does that change your view of the price and lead time?
Related courses and terms
Sources and update time
Updated 2026-10-20
义乌“脉动”：解码一座商贸之城的“十四五”现代化突围 · Chinese original source
义乌市人民政府（信息来源：义乌商报） · 2025 · SRC-024
义乌中国小商品市场概况 · Chinese original source
中国义乌国际小商品博览会（义博会）官网 · 未标注 · SRC-025