Amazon · Global E-commerce Classroom

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Amazon

Overview

A global marketplace and retailer combining third-party sellers with its own retail and logistics services.

Business type: Cross-border retail
Operating model: B2C / Marketplace
Platform ownership: Amazon.com, Inc. (United States)
Served audience: No reliable data yet
Main markets: No reliable data yet
Website: https://www.amazon.com
Updated: 2026-10-20

Official website

Platform descriptions come from companies' public statements and are for identification only, not a ranking.

Teaching cases

Building an overseas brand

Anker Innovations: entering overseas consumer markets with a brand and multiple channels

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Sources pending