Global E-commerce Classroom

Ecommerce platforms Domestic retail

JD.com

B2C · JD.com Group (China)

Profile verified Updated 2026-10-20

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JD.com

N509FZ, "Building 1, JD.com Headquarters (20240925133209).jpg", CC BY-SA 4.0, via Wikimedia Commons

Overview

A retail platform combining self-operated sales with third-party merchants, founded in 1998.

Business type
Domestic retail
Operating model
B2C
Platform ownership
JD.com Group (China)
Served audience
Chinese consumers, brands and third-party merchants.
Main markets
China.
Website
https://www.jd.com
Updated
2026-10-20
Official website

Platform descriptions come from companies' public statements and are for identification only, not a ranking.

Keep the four locations separate

Platform ownership

JD.com Group (China)

Merchant location

Self-operated and third-party merchants

Sourcing location

Sourcing in China and worldwide

Consumer location

Chinese consumers

Core features and operating model

Core features

Self-operated retail, a third-party marketplace and logistics infrastructure.

Operating model

Self-operated buying and selling coexist with third-party merchants, supported by a logistics network.

Revenue and responsibility

Revenue logic (conceptual)

Direct sales, marketplace services and logistics revenue (conceptual).

Seller responsibilities

For self-operated goods the platform handles sourcing and fulfilment; third-party merchants handle listings, shipping and after-sales under platform rules.

Transaction roles

Start with the transacting parties, whether the platform owns goods, and who handles acquisition and fulfilment.

Transacting parties

Platform or third-party merchant ↔ consumer.

Platform role

Retailer, marketplace and logistics provider.

Supply relationship

Self-operated sourcing or third-party supply.

Acquisition responsibility

Platform traffic and marketing tools.

Fulfilment responsibility

Platform fulfils self-operated orders; third-party sellers follow their agreed model.

Related courses and terms

Related courses

Go back to the course to find related chapters and lessons.

Policies and fees

Platform policies, fees, site availability and market coverage change; the page avoids permanent claims and users should check the latest official notice.

Sources and update time

JD.com — About Us

京东集团 · SRC-086