Global E-commerce Classroom

Ecommerce platforms Southeast Asia regional

Shopee

B2C / C2C · Sea Limited (Singapore)

Profile verified Updated 2026-10-20

First visit

Reading language

You can read the course in one language and ask for explanations in another. We never guess your language from your name, religion, nationality or location.

Machine-assisted translations are labelled and never presented as teacher-reviewed.

← Back

Shopee

Overview

A Southeast Asian marketplace with localised sites, seller tools and logistics partnerships.

Business type
Southeast Asia regional
Operating model
B2C / C2C
Platform ownership
Sea Limited (Singapore)
Served audience
Southeast Asian consumers and local or cross-border sellers.
Main markets
Southeast Asia and selected nearby markets.
Website
https://shopee.com
Updated
2026-10-20
Official website

Platform descriptions come from companies' public statements and are for identification only, not a ranking.

Keep the four locations separate

Platform ownership

Sea Limited (Singapore)

Merchant location

Local and cross-border sellers in Southeast Asia

Sourcing location

Local and cross-border sourcing

Consumer location

Southeast Asian consumers

Core features and operating model

Core features

Localised apps, campaigns, seller tools, and logistics and payment partnerships.

Operating model

The platform operates localised sites and matches sellers with consumers.

Revenue and responsibility

Revenue logic (conceptual)

Commissions, advertising and value-added services (conceptual; varies by site).

Seller responsibilities

Local compliance, listings, stock, shipping and returns.

Transaction roles

Start with the transacting parties, whether the platform owns goods, and who handles acquisition and fulfilment.

Transacting parties

Seller ↔ consumer.

Platform role

Regional retail marketplace and localisation services.

Supply relationship

Local or cross-border sellers supply the goods.

Acquisition responsibility

Platform campaigns and seller advertising drive traffic.

Fulfilment responsibility

Sellers ship or use platform logistics partners.

Related courses and terms

Related courses

Go back to the course to find related chapters and lessons.

Policies and fees

Platform policies, fees, site availability and market coverage change; the page avoids permanent claims and users should check the latest official notice.

Sources and update time

Shopee

Sea Limited · SRC-084