Glossary · TM-dtc

DTC / D2C

直达消费者

Category model

First visit

Reading language

You can read the course in one language and ask for explanations in another. We never guess your language from your name, religion, nationality or location.

Which language would you like to use for reading the course? When a concept is difficult, which language should we use to explain it? Country / market

Machine-assisted translations are labelled and never presented as teacher-reviewed.

← Glossary

Definition

A brand sells directly to consumers, bypassing traditional retail intermediaries.

SRC-001 / SRC-002 / SRC-003 · Source

Related material

Ask

Answers are retrieved from the course knowledge base. Nothing is generated or invented.

Learn

Study through 20 lessons or browse the three textbook chapters; both entries share one knowledge system.