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| Browse the three chapters | Section | Level | Lesson | Handout | Slides | Quiz | Sources | Translation |
|---|---|---|---|---|---|---|---|---|
| Ecommerce and Cross-border Ecommerce | 1.1 Definition of Ecommerce | Class focus | L01 · L20 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Ecommerce and Cross-border Ecommerce | 1.1.1 Narrow Sense of Ecommerce | Class focus | L01 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Ecommerce and Cross-border Ecommerce | 1.1.2 Broad Sense of Ecommerce | Brief explanation | L01 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Ecommerce and Cross-border Ecommerce | 1.1.3 Pan-ecommerce | Extended reading | L01 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Ecommerce and Cross-border Ecommerce | 1.2 Cross-border Ecommerce | Class focus | L01 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Ecommerce and Cross-border Ecommerce | 1.2.1 Participants in Cross-border Ecommerce | Class focus | L07 · L01 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Ecommerce and Cross-border Ecommerce | 1.2.2 Ecosystem of Cross-border Ecommerce | Class focus | L05 · L07 · L01 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Ecommerce and Cross-border Ecommerce | 1.3 Difference with Traditional Commerce | Class focus | L03 · L19 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Ecommerce and Cross-border Ecommerce | 1.4 Trends of Cross-border Ecommerce | Brief explanation | L02 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Ecommerce and Cross-border Ecommerce | 1.5 Development of Ecommerce | Class focus | L02 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Ecommerce and Cross-border Ecommerce | 1.6 Advantages of Cross-border Ecommerce | Class focus | L08 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Ecommerce and Cross-border Ecommerce | 1.7 Challenges of Cross-border Ecommerce | Class focus | L08 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Ecommerce and Cross-border Ecommerce | 1.8 Ecommerce, Ebusiness and Digital Commerce | Extended reading | L03 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Business Models of Cross-border Ecommerce | 2.1 Classifications of Cross-border Ecommerce | Class focus | L05 · L20 · L03 · L07 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Business Models of Cross-border Ecommerce | 2.2 Business to Consumer (B2C) Model | Class focus | L06 · L18 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Business Models of Cross-border Ecommerce | 2.2.1 Definition | Class focus | L06 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Business Models of Cross-border Ecommerce | 2.2.2 Global Situation of B2C Ecommerce | Class focus | L02 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Business Models of Cross-border Ecommerce | 2.2.3 Global Marketers of B2C | Brief explanation | L02 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Business Models of Cross-border Ecommerce | 2.2.4 Forms of Operation in B2C | Class focus | L05 · L06 · L07 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Business Models of Cross-border Ecommerce | 2.2.5 B2C and Mobile Purchasing | Brief explanation | L08 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Business Models of Cross-border Ecommerce | 2.3 Business to Business (B2B) Model | Class focus | L04 · L17 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Business Models of Cross-border Ecommerce | 2.3.1 Definition | Class focus | L04 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Business Models of Cross-border Ecommerce | 2.3.2 Global Development of B2B | Brief explanation | L04 · L02 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Business Models of Cross-border Ecommerce | 2.3.3 Global Marketers of B2B | Brief explanation | L04 · L05 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Business Models of Cross-border Ecommerce | 2.3.4 B2C vs. B2B | Class focus | L19 · L06 · L04 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Business Models of Cross-border Ecommerce | 2.4 Consumer to Consumer (C2C) Model | Brief explanation | L06 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Business Models of Cross-border Ecommerce | 2.5 Mobile Ecommerce | Class focus | L09 · L12 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Business Models of Cross-border Ecommerce | 2.6 Social Ecommerce | Class focus | L12 · L11 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Business Models of Cross-border Ecommerce | 2.7 Local Ecommerce | Brief explanation | L09 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Business Models of Cross-border Ecommerce | 2.8 The Situation of Cross-border Ecommerce | Class focus | L09 · L02 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Cross-border Ecommerce Marketing | 3.1 Consumer Behaviour and Customer Retention | Class focus | L10 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Cross-border Ecommerce Marketing | 3.1.1 Consumer Behaviour | Class focus | L10 · L18 · L19 · L09 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Cross-border Ecommerce Marketing | 3.1.2 Customer Retention Strategies | Class focus | L14 · L10 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Cross-border Ecommerce Marketing | 3.2 Classifications of Marketing | Brief explanation | L15 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Cross-border Ecommerce Marketing | 3.3 Main Channels of Marketing | Class focus | L17 · L15 · L18 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Cross-border Ecommerce Marketing | 3.3.1 Website Marketing | Brief explanation | L11 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Cross-border Ecommerce Marketing | 3.3.2 Search Engine Marketing | Class focus | L11 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Cross-border Ecommerce Marketing | 3.3.3 Display Ad Marketing | Brief explanation | L12 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Cross-border Ecommerce Marketing | 3.3.4 Email Direct Marketing | Brief explanation | L14 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Cross-border Ecommerce Marketing | 3.3.5 Affiliate Marketing | Brief explanation | L14 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Cross-border Ecommerce Marketing | 3.3.6 Social Media Marketing | Class focus | L11 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Cross-border Ecommerce Marketing | 3.3.7 Mobile Marketing | Class focus | L12 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Cross-border Ecommerce Marketing | 3.4 Theories in CBEC Marketing | Class focus | L13 · L20 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Cross-border Ecommerce Marketing | 3.4.1 Sales Funnel Marketing | Class focus | L13 · L17 · L18 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Cross-border Ecommerce Marketing | 3.4.2 Long Tail Marketing | Class focus | L15 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Cross-border Ecommerce Marketing | 3.5 New Practice in Marketing | Class focus | L12 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Cross-border Ecommerce Marketing | 3.5.1 Private Traffic Marketing | Class focus | L12 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Cross-border Ecommerce Marketing | 3.5.2 Product Crowdfunding and Presale | Brief explanation | L16 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Cross-border Ecommerce Marketing | 3.5.3 Big Data Marketing | Brief explanation | L11 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Cross-border Ecommerce Marketing | 3.5.4 Content Marketing | Class focus | L12 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Cross-border Ecommerce Marketing | 3.6 Pricing Strategies in Marketing | Class focus | L16 · L17 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Cross-border Ecommerce Marketing | 3.6.1 Freemium | Class focus | L16 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Cross-border Ecommerce Marketing | 3.6.2 Versioning | Class focus | L16 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Cross-border Ecommerce Marketing | 3.6.3 Bundling | Class focus | L16 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
| Cross-border Ecommerce Marketing | 3.6.4 Dynamic Pricing | Class focus | L16 | Complete | Complete | Complete | Complete | ZH–EN · FR Pending review · AR Pending review |
Status is recorded per lesson: a lesson is marked complete only when handout, slides, quiz and sources are all complete.