Business to Consumer (B2C) Model · Global E-commerce Classroom

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Reading language

You can read the course in one language and ask for explanations in another. We never guess your language from your name, religion, nationality or location.

Which language would you like to use for reading the course? When a concept is difficult, which language should we use to explain it? Country / market

Machine-assisted translations are labelled and never presented as teacher-reviewed.

← Browse the three chapters

Class focus Business Models of Cross-border Ecommerce

This section is taught in the mapped lesson; the level shows whether it is a class focus, brief explanation or extended reading.

Lesson

L06

B2B, B2C, platforms, self-operation and brand building

50 min · Complete

L18

Integrated case: selling directly to overseas consumers

50 min · Complete

Related terms

Glossary Content coverage