الدروس

Definition of Ecommerce

1.1.1 Narrow Sense of Ecommerce · 1.1.2 Broad Sense of Ecommerce · 1.1.3 Pan-ecommerce

Cross-border Ecommerce

1.2.1 Participants in Cross-border Ecommerce · 1.2.2 Ecosystem of Cross-border Ecommerce

Difference with Traditional Commerce

Trends of Cross-border Ecommerce

Development of Ecommerce

Advantages of Cross-border Ecommerce

Challenges of Cross-border Ecommerce

Ecommerce, Ebusiness and Digital Commerce

Classifications of Cross-border Ecommerce

Business to Consumer (B2C) Model

2.2.1 Definition · 2.2.2 Global Situation of B2C Ecommerce · 2.2.3 Global Marketers of B2C · 2.2.4 Forms of Operation in B2C · 2.2.5 B2C and Mobile Purchasing

Business to Business (B2B) Model

2.3.1 Definition · 2.3.2 Global Development of B2B · 2.3.3 Global Marketers of B2B · 2.3.4 B2C vs. B2B

Consumer to Consumer (C2C) Model

Mobile Ecommerce

Social Ecommerce

Local Ecommerce

The Situation of Cross-border Ecommerce

Consumer Behaviour and Customer Retention

3.1.1 Consumer Behaviour · 3.1.2 Customer Retention Strategies

Classifications of Marketing

Main Channels of Marketing

3.3.1 Website Marketing · 3.3.2 Search Engine Marketing · 3.3.3 Display Ad Marketing · 3.3.4 Email Direct Marketing · 3.3.5 Affiliate Marketing · 3.3.6 Social Media Marketing · 3.3.7 Mobile Marketing

Theories in CBEC Marketing

3.4.1 Sales Funnel Marketing · 3.4.2 Long Tail Marketing

New Practice in Marketing

3.5.1 Private Traffic Marketing · 3.5.2 Product Crowdfunding and Presale · 3.5.3 Big Data Marketing · 3.5.4 Content Marketing

Pricing Strategies in Marketing

3.6.1 Freemium · 3.6.2 Versioning · 3.6.3 Bundling · 3.6.4 Dynamic Pricing