Taobao
Alibaba's consumer marketplace with individual sellers and brand stores, launched in 2003.
First visit
Reading language
You can read the course in one language and ask for explanations in another. We never guess your language from your name, religion, nationality or location.
This section provides business context for the course. It is not a supplier recommendation, quotation or trading platform.
Ecommerce platforms
Classified by business type and served audience; platforms are not treated as one single model.
Platform descriptions come from companies' public statements and are for identification only, not a ranking.
Tmall
Alibaba's brand-focused marketplace, launched in 2008 as Taobao Mall.
JD.com
A retail platform combining self-operated sales with third-party merchants, founded in 1998.
Pinduoduo
Domestic retail
Pinduoduo
A group-buying marketplace launched in 2015, part of PDD Holdings.
Douyin e-commerce
Content commerce
Douyin e-commerce
E-commerce inside Douyin's short-video and livestream ecosystem.
1688
Domestic sourcing
Alibaba.com
Alibaba's global B2B marketplace connecting overseas buyers with Chinese suppliers.
AliExpress
Alibaba's cross-border B2C marketplace for overseas consumers, launched in 2010.
SHEIN
A fast-fashion cross-border DTC brand and platform founded in 2008.
DHgate
Cross-border B2B
DHgate
A cross-border B2B marketplace focused on small-wholesale orders, founded in 2004.
TikTok Shop
Content commerce
TikTok Shop
E-commerce within TikTok, launched in several markets from 2021.
Amazon
Cross-border retail
Amazon
A global marketplace and retailer combining third-party sellers with its own retail and logistics services.
eBay
Cross-border retail
eBay
A global marketplace connecting individual and business sellers with buyers.
Shopee
Southeast Asia regional
Shopee
A Southeast Asian marketplace with localised sites, seller tools and logistics partnerships.
Lazada
Southeast Asia regional
Lazada
A Southeast Asian e-commerce platform operating localised marketplaces.
Wish
Cross-border retail
Shopify
Website building
Shopify
A commerce platform for building independent stores and managing online and in-person sales.